Do I Need Dedicated Internet Access? What Is It?

When we’re talking about Dedicated Internet Access (DIA), we first need to discuss its opposite and answer the question: What is Best Effort Internet?

Typically – when you are purchasing a consumer-like product (like your Verizon FioS or Comcast Cable internet at your house) you are purchasing a Best Effort internet package.

Best Effort? Dedicated Internet Access?? Cable??? FiOS???? What?????

Okay – let’s compare it to something that most of us have experienced…

Traffic on the Road!

Your Roadways are Over Subscribed – Just like Your Internet

If you’ve ever lived in a busy city or suburb, you know of the dreaded “rush hour” – the time when everyone is trying to get to the office at the same time. Our highways, streets and interstates are a WONDERFUL means of transportation during non “rush hour” times. If you’ve ever driven on a highway at 2am, chances are you’re able to drive the speed limit (or maybe a bit over it) without any other cars slowing you down. Try to drive on that exact same highway during rush hour and chances are you’ll come to a complete stop more than once.

In some cases, 10 miles of highway can go from a 10 min drive during the day to a 1 hour commute during rush hour. The reason for this is that our highways are Over Subscribed. In other words, our roadways are built to handle a majority of the traffic most of the time, but never to handle EVERY single person that CAN use it in a given area, at the same time.

A Best Effort Highway is like a Best Effort Internet

You pay for the roads you drive on by paying your taxes – and as such, the government provides you with a Best Effort roadway; meaning they’re giving you a means of travel that will work to the best of its ability based on the usage of other people. The government can never guarantee how fast your commute will be, or how fast you can travel. Instead, all they CAN do is post Speed Limits to show you, generally, how fast traffic SHOULD be traveling. Though during rush hour, it’s not very often that you reach or maintain that Speed.

This is just like the Best Effort internet that service providers give to residential areas and some businesses. For the most part, it’s a GREAT service, and works a majority of the time – allowing you to traverse the internet at the posted download/upload speeds (like the highway Speed Limit). However, you’re not the only one using that internet line, your neighbors are on it as well. During high traffic times, you’re going to see your internet speeds slow down, sometimes well below your providers posted Speed. You’re going to see internet Traffic during Rush Hour, and there is very little your service provider can or will do about it. You’ve signed up for Best Effort Internet!

What if you could get rid of that Rush Hour Traffic? Dedicated Internet Access

Now imagine, for a second, that you could buy a single PRIVATE lane on the highway that will take you from your driveway directly to your office. Sure, it would cost you a bit more than just paying your tax dollars, but you would never have to deal with traffic! You can control who comes and goes on your lane, expand the capacity if needed and it will always be there when you’re ready to use it. It never goes away while you’re sleeping or on vacation and you can always rely on it 100% of the time. Since you paid to have this lane specifically for you, the company that sold it to you will also make sure that if anything goes wrong (like potholes) that it gets fixed Immediately! THIS is your Dedicated Internet Access.

Dedicated Internet Access is like your own private lane on the internet. It usually costs a bit more than the Best-Effort internet, and generally the speeds may be lower – but it’s

  • Guaranteed speed, access and quality
  • It typically comes with a Service Level Agreement (SLA) that guarantees your access will be up and working
  • When something goes wrong, a personal ticket is generated and it gets fixed much sooner.

Do we need Dedicated Internet Access?

As always – the answer is: It Depends!

The answer usually resides in answering these questions:

  • How flexible is your business?
  • Is your business (revenue) dependent on your internet access availability/speed?

For example: A restaurant that relies on its internet access to complete Point of Sale Transactions, is going to have very little flexibility and is going to have a high dependency on that internet access to generate revenue. If their internet access is slow or down, they can’t process credit cards, and therefor can’t generate revenue. This in turn, could back up the entire flow of the restaurant, causing a longer wait for a table, potentially resulting in people leaving the restaurant before ever having a seat.

The real question is

“Can My Business Afford for Our Internet Access To Slow Down or Go Down?”

If the answer is “No”, then it’s time to ditch your best effort internet and look at getting a dedicated internet access line!

 

When we’re talking about Dedicated Internet Access (DIA), we first need to discuss its opposite and answer the question: What is Best Effort Internet?

Typically – when you are purchasing a consumer-like product (like your Verizon FioS or Comcast Cable internet at your house) you are purchasing a Best Effort internet package.

Best Effort? Dedicated Internet Access?? Cable??? FiOS???? What?????

Okay – let’s compare it to something that most of us have experienced…

Traffic on the Road!

Your Roadways are Over Subscribed – Just like Your Internet

If you’ve ever lived in a busy city or suburb, you know of the dreaded “rush hour” – the time when everyone is trying to get to the office at the same time. Our highways, streets and interstates are a WONDERFUL means of transportation during non “rush hour” times. If you’ve ever driven on a highway at 2am, chances are you’re able to drive the speed limit (or maybe a bit over it) without any other cars slowing you down. Try to drive on that exact same highway during rush hour and chances are you’ll come to a complete stop more than once.

In some cases, 10 miles of highway can go from a 10 min drive during the day to a 1 hour commute during rush hour. The reason for this is that our highways are Over Subscribed. In other words, our roadways are built to handle a majority of the traffic most of the time, but never to handle EVERY single person that CAN use it in a given area, at the same time.

A Best Effort Highway is like a Best Effort Internet

You pay for the roads you drive on by paying your taxes – and as such, the government provides you with a Best Effort roadway; meaning they’re giving you a means of travel that will work to the best of its ability based on the usage of other people. The government can never guarantee how fast your commute will be, or how fast you can travel. Instead, all they CAN do is post Speed Limits to show you, generally, how fast traffic SHOULD be traveling. Though during rush hour, it’s not very often that you reach or maintain that Speed.

This is just like the Best Effort internet that service providers give to residential areas and some businesses. For the most part, it’s a GREAT service, and works a majority of the time – allowing you to traverse the internet at the posted download/upload speeds (like the highway Speed Limit). However, you’re not the only one using that internet line, your neighbors are on it as well. During high traffic times, you’re going to see your internet speeds slow down, sometimes well below your providers posted Speed. You’re going to see internet Traffic during Rush Hour, and there is very little your service provider can or will do about it. You’ve signed up for Best Effort Internet!

What if you could get rid of that Rush Hour Traffic? Dedicated Internet Access

Now imagine, for a second, that you could buy a single PRIVATE lane on the highway that will take you from your driveway directly to your office. Sure, it would cost you a bit more than just paying your tax dollars, but you would never have to deal with traffic! You can control who comes and goes on your lane, expand the capacity if needed and it will always be there when you’re ready to use it. It never goes away while you’re sleeping or on vacation and you can always rely on it 100% of the time. Since you paid to have this lane specifically for you, the company that sold it to you will also make sure that if anything goes wrong (like potholes) that it gets fixed Immediately! THIS is your Dedicated Internet Access.

Dedicated Internet Access is like your own private lane on the internet. It usually costs a bit more than the Best-Effort internet, and generally the speeds may be lower – but it’s

  • Guaranteed speed, access and quality
  • It typically comes with a Service Level Agreement (SLA) that guarantees your access will be up and working
  • When something goes wrong, a personal ticket is generated and it gets fixed much sooner.

Do we need Dedicated Internet Access?

As always – the answer is: It Depends!

The answer usually resides in answering these questions:

  • How flexible is your business?
  • Is your business (revenue) dependent on your internet access availability/speed?

For example: A restaurant that relies on its internet access to complete Point of Sale Transactions, is going to have very little flexibility and is going to have a high dependency on that internet access to generate revenue. If their internet access is slow or down, they can’t process credit cards, and therefor can’t generate revenue. This in turn, could back up the entire flow of the restaurant, causing a longer wait for a table, potentially resulting in people leaving the restaurant before ever having a seat.

 

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